Fernanda Rivera, is the General Director for Road Safety and Sustainable Urban Mobility at Mexico City's Mobility Ministry. She has worked for the last 8 years on sustainable urban mobility by promoting cycling as a mode of transport. She has been in charge of Mexico City's Bikeshare System ECOBICI, the Open Street Program, Bikeschools and promoting intermodality with massive bike parking facilities. Currently, she is in charge of Sustainable Urban Mobility promotion with parking regulations, dockless systems and mobility platforms. She has been an urban cyclist for the last 8 years.