In this session, participants will think critically about which behaviours by caregivers of young children and the transport-related workforce could be influential in improving urban mobility for the youngest city dwellers. Using a range of behavioural methods, they will work in teams to assess behavioural barriers, design potential interventions, and consider how to best monitor and evaluate the impact of their initiative. By bringing a rigorous behavioural lens to mobility issues and applying methods beyond design/physical modifications, participants will gain a perspective on the potential contribution of behavioural interventions to improving urban mobility.

In this workshop participants will:

• Understand basic insights from behavioural sciences, including irrational behaviours, behavioural barriers and motivators, and four basic types of behavioural interventions.
• Apply critical thinking to the design of a mobility-related behavioural intervention focussed on Early Childhood.

Trainer - Sam Sternin, Behavior Change Specialist, Ho Chi Minh City, Vietnam