Name
Communicating for Change
Date & Time
Wednesday, October 28, 2020, 10:45 AM - 12:00 PM
Trainers
Archna Menon, Senior Associate, Strategic Communications, ITDP India, Chennai, India
Aishwarya Soni, Senior Associate for Technical Communications, ITDP India, Chennai, India
Description
Communications shape the world.
From shifting mindsets and behaviors to starting a movement, effective communication methods play a crucial role. As champions of sustainable mobility, ITDP India’s work involves bringing different stakeholders together, communicating a vision of what the change could be, and showcasing our impact to inspire others. In this workshop, ITDP-India staff will guide you in developing a step-by-step communication strategy, targeted at different stakeholders, to achieve sustainable mobility outcomes.
In this workshop participants will:
- Understand the need and impact of effective communications strategies in promoting sustainable transport initiatives in cities
- Learn different methods and examples that reach and engage different types of stakeholders
- Develop their own comprehensive strategy considering desired outcomes and creative ways of engagement
Session Type
Workshop-Skill Building for Change